ELS Marketing Campaign

For the Leadership Long Beach ELS Applications, I launched a strategic social media presence to increase brand awareness and drive application interest. This project focused on building the brand’s online identity from the ground up, ensuring all messaging aligned with its target audience and overall goals.

I created a structured content plan and designed branded graphics. The strategy included consistent posting, clear calls-to-action, and content designed to educate, inform, and encourage engagement.

In addition to content creation, I focused on long-term growth by planning a content calendar and establishing a cohesive brand voice across platforms. Engagement metrics are monitored to evaluate performance and refine the strategy as the account grows.

This project highlights my ability to combine creative execution with strategic planning to support measurable marketing objectives.