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Social Media Campaign for Content Bloom

Project type

Academic Project

Date

April 2025

Location

Long Beach, CA

As part of a class assignment, I created a mock content marketing consulting business called Content Bloom, focused on helping fashion, beauty, and lifestyle brands grow through influencer marketing. For this project, I developed a one-week Instagram campaign to build brand awareness, show off our services, and connect with our target audience.

The campaign included sample post designs, captions, and a strategy focused on engagement, education, and brand personality. I focused on creating a clean and consistent visual style, clear messaging, and a tone that felt supportive and creative, just like the brand.

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